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Winchester Launches Official Amazon Storefront

EAST ALTON, IL (December 12, 2023) — Winchester announces the launch of its Winchester Store on Amazon’s Marketplace. Individuals can now purchase officially licensed Winchester merchandise directly from the Winchester Amazon Storefront including apparel, hunting and shooting sports accessories, home décor, and more.
  Winchester Launches Official Amazon Storefront

“This is a major step in expanding the legendary Winchester brand through one of the world’s best-in-class e-commerce retailers,” said Jason Gilbertson, Winchester Marketing Director. “Winchester is a lifestyle that millions of hunters and shooting sports enthusiasts experience daily throughout the world. The Winchester branded storefront on Amazon allows us to share our branded products through a dynamic e-commerce environment.”

The Winchester Store will initially offer a select lineup of categories and products, with new items and special promotions added throughout 2024. The online destination is designed to make shopping for Winchester merchandise easy, featuring user friendly graphics and navigation, along with supporting content.


About Winchester Ammunition

Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement, and the U.S. Warfighter. The 158-year-old Winchester brand is built on integrity, hard work, and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 158 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

Gun Owners Care®

You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and show how they're making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.

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Winchester Media Resources

For content and assets including image, video and document files for Winchester Ammunition products, please visit Winchester.MediaAssets.com.

For more information, contact media@winchester.com.