The iconic Winchester brand celebrates 150 years of legendary excellence in 2016—a historic milestone representing a steadfast commitment to the hunting and shooting sports traditions and future generations of sportsmen. A world leader in delivering innovative products, Winchester is The American Legend, a brand built on integrity, hard work and a deep focus on its loyal customers.

Since 1866 the Winchester name has been in the forefront of firearms innovation. With models like the 66, 73, 85, 86, 92, and 94 still in production, it proves the endurance and durability of Winchester products. With that legacy, the Winchester Repeating Arms Company continues the work of designing and building some of the most proven firearms on the market. Products such as the new XPR, SX3, and SXP, along with the legacy of the venerable Model 70, proves the Winchester name belongs not only in the annals of history, but as a modern and technical force for today and the future.